The other day I got a text with a link from a friend. It was about how some people were getting together to form a new business agreement. My friend was all worried, “We’re going to go out of business!”. He had sent me a different link the week before, but said the same thing. Two months ago, he’d done the same thing. I told him that he needs to stop reading the news all the time and focus on his business. This transfers to our business as well, you need to concentrate on what you do as a real estate agent.
Real Estate brokerages are closing in South St. Louis. While that may be true, it isn’t something that we need to spend time on. We need to be focused on our clients. And that’s something that is true across all business.
Limit the distractions
If you read any real estate news, you’d think that the real estate brokerage is going to disappear. I don’t think it will. In fact, I think more people are looking for trustworthy and honest real estate advice than ever before. After all, free advice can get pretty expensive. While your real estate agent may not get everything perfect, the alternative is much worse.
Why are we distracted?
While you’re working on your business, it’s easy to get distracted. After all, it’s always going to be more fun to browse the internet looking for a good real estate story versus actually paying bills, making calls, etc. At some point though, I wonder if reading bad real estate news isn’t a self-fulfilling prophecy. I look at real estate news a little differently than others. To me, there’s always some other agenda or point to the story.
One way to avoid distraction
It’s easy to concentrate on what you do as a real estate agent if you think in terms of what is of benefit to you and what isn’t. For example, reading about a real estate brokerage in California that is selling million dollar homes daily isn’t of any benefit to you today. Similarly, reading about a loan stipulation in Arkansas isn’t helping you work on your business in St. Louis today. If you ask yourself, “What can I be doing right now to help my business?”, I suspect that you will be able to avoid any sort of real estate news distraction.
Why should you concentrate on your business?
If you don’t concentrate on what you do as a real estate agent, you are going to have a tough time. It doesn’t matter that another agent stole your listing, or another agent was talking about you in the office. Wasting even a second on those types of things is keeping you from becoming a success. The real estate business is going to exist with or without you.