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Why I Think Private Home Listings Are a Bad Idea in Real Estate

In this episode of the Deerwood Realty Show, John Schink, founder and managing broker of Deerwood Realty in St. Louis, Missouri, discusses the growing argument in the real estate business about whether to list homes on a private network before the MLS. He critiques an article by Zillow that claims home sellers lost over a billion dollars by not listing on the MLS in the past two years. John explains the benefits of the MLS for maximizing a home’s exposure and selling price while criticizing brokerages that push private network listings for their own gain. He emphasizes the importance of competent real estate agents and discusses the broader implications for fair housing and market fairness.

00:00 Introduction to Deerwood Realty Show
00:17 The Argument Against Private Networks
00:36 Zillow’s Research on Off-MLS Sales
01:02 The Importance of MLS for Home Sellers
01:39 Issues with Private Networks
02:28 Financial Impact of Off-MLS Sales
03:00 Methodology of Zillow’s Study
03:50 Concerns with Private Listings
10:05 Recommendations for Home Sellers
11:38 Conclusion and Final Thoughts

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